Conceptual artist Nikita Gale explores the language of advertising, one photograph at a time by Wyatt Williams
When an artist uses a camera to make art, it usually qualifies her as a photographer. By that rubric, describing Atlanta-based artist Nikita Gale as a “photographer” is technically accurate but misses the point. Gale is a conceptual artist working with ideas about advertising, technology, and language and, at various points in her creative process, a camera is used as a medium for portraying or exploring those ideas.
